PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN COFFE SOLONG ULEE KARENG BANDA ACEH

  • Zenitha Maulida Sekolah Tinggi Ilmu Ekonomi Sabang
  • Nurbismi Nurbismi Sekolah Tinggi Ilmu Ekonomi Sabang

Abstract

The current phenomenon is the lack of a promotional mix strategy carried out by Solong Kopi Ulee Kareng Banda Aceh in order to increase public interest or potential consumers to come and buy the products marketed by Solong Kopi Ulee Kareng Banda Aceh. The purpose of this study was to determine the effect of the promotion mix on sales volume at Coffe Solong Ulee Kareng Banda Aceh. The location of this research was conducted at Solong Kopi Ulee Kareng Banda Aceh, while the object of this research was about the effect of the promotion mix on sales volume at Solong Kopi Ulee Kareng Banda Aceh. The data analysis method used in this research is simple linear regression. The number of respondents in this study were 33 employees with a census sampling technique, where the entire population had the opportunity to be a sample. The results of the study prove that customer satisfaction has an effect on customer loyalty with a t-count value of 11.201, while t-table is 2.039, the results of this calculation indicate that t-count > t-table with a significance of 0.000 or the probability is far below    = 5%, this implies that The higher the promotion mix, the higher the sales volume will be.

Downloads

Download data is not yet available.

References

Asri, Marwan. (2008). Marketing. BPFE. UGM, Yokyakarta.

Assauri, Sofyan. (2013). Manajemen Pemasaran, Dasar, Konsep dan Srategi. Rajawali, Jakarta.

Blech, Grorge E., Blech, Michael A., (2011), Advertising and Promotio : An Integrated Marketing Communications Perspectives, 5th Edition, Irwin/Mc.Graw-Hill, New York.

---------------(2013). Manajemen Pemasaran. Terjemahan Jaka Wisana. Jilib I Edisi Ke Lima. Erlangga, Jakarta.

Charty, E, Jeromi. (2011). Dasar-Dasar Pemasaran. Erlangga, Jakarta.

Harjanto Prabowo, (2013), Analisis lingkungan individu mahasiswa dan kinerja bauran pemasaran serta pengaruhnya terhadap proses keputusan mahasiswa dan nilai jasa pendidikan tinggi computer, Jurnal Manajemen dan Bisnis, STMIK, Jakarta.

Jogiyanto, (2012). Metodelogi Penelitian Bisnis : Salah Kaprah dan Pengalaman-Pengalaman. BPFE, Yogyakarta.

Kotler, Philip. (2012). Manajemen Pemasaran Analisis Perencanaan dan Pengendalian. Salemba Empat, Jakarta.

Khasali, Renald, (2011), Membidik Pasar Indonesia : Segmentasi Targeting dan Positioning. PT. Gramedia Putaka Utama, Jakarta.

Kasmir, (2013). Bank & Lembaga Keuangan Lainnya. Edisi Keenam, Rajawali Pers, Jakarta.

Lupiyoadi, Rambat. (2011). Manajemen Pemasaran Jasa : Teori dan Praktek, Salemba Empat, Jakarta.

Robin. J.Birn (2012). Market Research Techniques. www.mrs.org.uk/mrindustry/downloads/ list.pdf.

Rangkuti, Fredy, (2013), Pengukuran Kepuasan Konsumen, BPFE, Yogyakarta.

Schifman, Leon dan Leslie Lazap Kanuk. (2012). Perilaku Konsumen dan Strategi Pemasaran. Edisi ke Tujuh, Indec, Jakarta.

Stanton, Williams, J. (2012). Prinsip-Prinsip Pemasaran, Marwan Asri (Ed), YKPN, Yokyakarta.

Swastha, Bashu dan Sukojo. (2012). Manajemen Pemasaran, Karunika Universitas Terbuka, Jakarta.

Swastha, Bashu. (2013). Saluran Pemasaran, BPFE, Yokyakarta.

Tjiptono, Fandi, (2013), Strategi Pemasaran, Penerbit Andi, Yogyakarta.

Winardi. (2013). Marketing dan Perilaku Konsumen. CV. Bandar Maju, Jakarta.

Wisnu Wardana, (2014), Pengaruh Promotion Mix Terhadap Peningkatan Jumlah Nasabah Bank: Studi Kasus PD. BPR BKK Kecamatan Bendosari Kabupaten Sukoharjo, Jurnal Manajemen dan Bisnis, Universitas Muhammadiyah. Surakarta.
Published
2022-08-05
How to Cite
MAULIDA, Zenitha; NURBISMI, Nurbismi. PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN COFFE SOLONG ULEE KARENG BANDA ACEH. SI-MEN (Akuntansi dan Manajemen) STIES, [S.l.], v. 13, n. 1, p. 9-17, aug. 2022. ISSN 2598-3008. Available at: <http://jurnal.stiesabang.ac.id/index.php/simen/article/view/259>. Date accessed: 29 nov. 2022. doi: https://doi.org/10.1234/10.1234/sties-aceh.si-men.13.1.259.