MARKETING EFFECTIVENESS IN RELATIONSHIP WITH CUSTOMER VALUE. SI-MEN (Akuntansi dan Manajemen) STIES, [S. l.], v. 4, n. 1, p. 40–57, 2014. Disponível em: https://jurnal.stiesabang.ac.id/index.php/simen/article/view/11. Acesso em: 27 oct. 2026.