STRATEGI PEMASARAN PRODUK PENJUALAN TOKO BERAS KARTIKA

Abstrak

Marketing Strategy Steps Through: Market Segmentation, Market Targeting, Differentiation & Positioning. The research was conducted at the Kartika Big Store, on Jalan Pendidikan, Tanjung Gusta Kec. Sei Mencharm Kab. Deli Serdang. This research uses a qualitative approach. This type of research data through primary data and secondary data. Data sources are taken from Internal and External. Methods of collecting data through observation and interviews. Methods The analysis was carried out through data analysis before the field and data analysis in the field. The results of the study obtained data that the Kartika Rice Shop MSME segmentation has consumers around the MSME area who often use these basic needs products. The Kartikan Rice Shop has also begun to develop a target market through online media so that the products and services offered can be recognized by many consumers.