ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERTAHANAN PEDAGANG PASAR ACEH SHOPPING CENTER BANDA ACEH DI ERA EKONOMI DIGITAL

  • Zenitha Maulida Sekolah Tinggi Ilmu Ekonomi Sabang
  • Dewi Rosa Indah Universitas Samudra
  • Teuku Andi Roza Sekolah Tinggi Ilmu Ekonomi Sabang

Abstract

This research was conducted to determine the factors that make the Aceh Shopping Center Market entrepreneurs survive in Banda Aceh in the digital economy era. The location of this research was the Aceh Shopping Center Market in Banda Aceh, while the object of this research was the Survival Factors of Aceh Shopping Center market entrepreneurs in Banda Aceh. The sample used in this research was 100 Aceh Shopping Center market traders. Based on the results of the analysis, there are factors that influence the survival of traders at the Aceh Shopping Center Market, the first factor is internal factors, namely the availability of business capital, business location and business turnover and the second is external factors, namely the existence of competitors, levies and consumer purchasing power. Of the internal factors, the most dominant is the business location factor and of the external factors the most dominant is consumer purchasing power. These two most dominant factors are factors that have quite a big influence on the survival of the Aceh Shopping Center Market traders in Banda Aceh.

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Published
2023-12-28
How to Cite
MAULIDA, Zenitha; INDAH, Dewi Rosa; ROZA, Teuku Andi. ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERTAHANAN PEDAGANG PASAR ACEH SHOPPING CENTER BANDA ACEH DI ERA EKONOMI DIGITAL. SI-MEN (Akuntansi dan Manajemen) STIES, [S.l.], v. 14, n. 2, p. 32-38, dec. 2023. ISSN 2598-3008. Available at: <https://jurnal.stiesabang.ac.id/index.php/simen/article/view/309>. Date accessed: 25 apr. 2024. doi: https://doi.org/10.36083/si-men.v14i2.309.

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